Alpha grew up in a Maasai village in a area called Longido within the Arusha region. He attended a local school until form 2 when he had to drop out of school as his family could not afford to pay for his school fees (public education in Tanzania is not free). After this he spent time herding cattle with his family before then staying with friends in Moshi and selling peanuts in order to try and save some money for his family.
During this time Alpha met a couple from Finland, Ville and Carita who after befriending him agreed to sponsor his education. After this time, Alpha then lived in an apartment supported by Ville and Carita and was able to attain his college education. Alpha is so very grateful for their help and how they have enabled his education. Having finished his college certificate at Kilimanjaro Institute of Technology, Alpha began his own business "Maasai Tanzania Daytrip"